Welcome to ATEK sports
We work with elite athletes to build personal brands that stand out – and help global brands connect with sports in a way that feels real.
Through clear brand strategy, unique identity work, community experiences —
We turn athletes into brands – and brands into culture.
Our mission
Athlete marketing is the most powerful way for brands to earn trust and relevance in sport — because it starts with the athlete, not the product. Today, athletes are more than performers. They are storytellers, role models and culture carriers with communities that genuinely listen.
At ATEK Sports, we build athlete brands through storytelling, community and partnerships. We help athletes define their voice, create premium content and grow long-term value beyond the game. And we help brands win through athletes by identifying the right fit, strengthening relationships with signed talent, and activating athletes in ways that feel real — digitally and in the real world.
Done right, athlete marketing moves beyond simple product placement. It creates authentic fan connection, cultural impact and measurable outcomes — for athletes and brands alike.
Built around athletes.
-
“Strong, communicative presence during adidas Stockholm Marathon — ATEK made sure our activation delivered a great experience for visitors.”
Klara - Sports Marketing Manager at adidas
-
“ATEK added real value by connecting our brand to sports — and played a key role in facilitating a top-level athlete collaboration.”
Rasmus - Community & Influencer Manager at Celsius
For athletes
Build your brand beyond performance — with ATEK behind you. Join our Athlete Community
For brands
Turn your sports marketing into a growth channel.
We bring structure, storytelling, and results you can measure.
Join our community
A community built around athletes, access, and the world beyond the sport.
This is your access to curated events, training sessions, and stories from the inside.
Follow us on social media
