Create real impact
through sports marketing

ATEK Sports is a partner for brands that want to build real relevance in sport.
From athlete-led storytelling, content and community experiences to strategic partnerships, we help global brands connect with sports in a way that feels real.

Why sports marketing works

Sport is one of the most trusted and emotionally powerful environments in the world. When brands show up in sport — the right way — they earn attention, credibility and long-term loyalty that traditional advertising can’t buy.

But effective sports marketing requires understanding the culture, the people and the context.

That’s where ATEK Sports comes in.

  • Black background with white Adidas logo featuring three diagonal stripes and the word 'adidas' beneath.
  • Black background with a white stylized letter C shaped like a fish with a circular eye and a leaf-like fin. To the right, white text reads "CELSIUS. LIVE FIT."
  • The word "MENTALITÉ" in white 3D-style text with a blue shadow on a black background.

Brands come to us at
different stages

Some brands already work with athletes and want help activating them better. Others don’t have any athletes signed — but want to explore how sports and athlete marketing could fit their brand.

ATEK Sports works with both. We don’t sell athletes. We build the strategy, structure and execution around sport and athletes — based on where your brand is today.

What we do

We help brands connect with sport audiences through:

Sports marketing
strategy

Defining how sport, athletes and experiences should support your brand — and why.

Brand activations & experiences

Events, takeovers and live moments — where brands meet people in real life.

Athlete & talent
activation

From strengthening existing athlete partnerships to building the right collaborations from scratch.

Community-driven
formats

Through concepts like ATEK Sports Club, we help brands build continuity and long-term presence in sport culture.

Content &
storytelling

Photo, video and social-first formats designed for modern sport audiences and real engagement.

Black background with the white Adidas logo, consisting of three diagonal stripes and the word 'adidas' underneath.

“Would highly recommend ATEK Sports! Truly enjoyed our collaboration during adidas Stockholm Marathon where they delivered strong and communicative presence during our activation and made sure all our visitors could enjoy the race fully.

Looking forward to working together during our upcoming events.”

Klara, Sports Marketing Manager at Adidas

Black and white logo for Celsius Live Fit featuring a stylized leaf design and a small circle, with the words "CELSIUS" and "LIVE FIT" written in bold letters.

“ATEK Sports added value by connecting our brand to sports. Especially through the collaboration with one of Sweden’s top football players. They played a key role in facilitating this partnership.”


Rasmus, Community & Influencer Manager at Celsius

“ATEK Sports helped us activate our home gym, with the right people in a way that felt natural to the Joe & The Juice brand. The masterclass format became more than just sessions, it created real energy, strong social reach, and a genuine sense of community.”


Alexander, Event & Marketing Manager at Joe & The Juice

  • 1. Strategy first
    We define how athletes should support your brand — before choosing who or how.

    2. Activation, not just exposure
    Content, experiences and moments that people actually engage with.

    3. Long-term value
    We build consistency over time, not one-off posts.

  • 1. Understand the brand
    Your goals, audience and role in sport.

    2. Design the activation
    The right mix of content, talent, experiences and touchpoints.

    3. Execute with craft
    Premium production, strong energy and brand-safe execution.

    4. Build over time
    Consistency, learning and long-term relevance — not one-off moments.

  • We work with brands that want to build relevance through sport — from global sports brands to lifestyle and consumer brands entering sport for the first time. Some come with signed athletes, others with a brief or ambition. We adapt to both.

  • None of the above — and a bit of all.

    ATEK Sports is a sports marketing partner. We combine strategy, content, experiences and talent activation to help brands show up in sport the right way.

  • Athletes are a powerful part of what we do — but not the only one. We help brands connect with sport audiences through events, experiences, storytelling and community-driven concepts. Athletes are one of several tools.

  • Absolutely. Many brands come to us with an existing portfolio. We help activate your athletes through content, experiences and clearer structure — increasing value, consistency and athlete buy-in.

  • That’s common. If athletes is the right way, we help brands identify the right profiles, define the role athletes should play, and build partnerships from scratch — aligned with your brand, audience and goals.

  • We understand sport from the inside. With over a decade of experience across global brands and top-tier athletes competing on the world stage, we combine genuine access to sport culture with professional execution and a modern marketing mindset.

    Our work is athlete-first, brand-safe and built for long-term relevance — not quick exposure.

we're here to help you win in sports marketing.

Brand & Partnership Enquiries

Let’s explore what sport could do for your brand.

If you are interested in exploring a potential partnership, we welcome an initial conversation.

Get in Touch