Stop guessing.
Choose the right athletes.
Get real results.

We help you choose athletes that fit your identity and move the numbers.

We help brands use athletes the smart way. Many companies pick profiles by gut feeling. We use a simple, data‑led method so you know why an athlete fits your brand and what results to expect.

We plan the work, pick the right people, handle contracts, create content, and track results. You get one team, clear steps, and no extra hassle.

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Why brands work with us

  • Athlete Identification

    Athlete Identification

    No guesswork. We find athletes who match your values and audience.

  • Handpicked Athlete

    Handpicked Athlete

    A shortlist with why they fit, sample ideas, rights/usage needs and cost ranges.

  • Content that works

    Content that works

    We craft content that engages – real stories that drive reach, trust, and results.

  • Clear reporting

    Clear reporting

    Full transparency with clear performance insights, engagement metrics, and ROI.

adidas Stockholm Marathon

Klara, Sports Marketing Manager at Adidas

“Truly enjoyed our collaboration during adidas Stockholm Marathon where they delivered strong and communicative presence during our activation and made sure all our visitors could enjoy the race fully.”

Rasmus, Community & Influencer Manager at Celsius

“ATEK Sports added value by connecting our brand to sports. Especially through the collaboration with one of Sweden’s top football players. They played a key role in facilitating this partnership.”

Two men hugging each other warmly, one wearing glasses and a gray t-shirt, the other in a black jacket, in an indoor setting with a blurred background. Another man in a beige hoodie is using a phone in the background.

Why athlete marketing instead of influencers?

Athletes earn trust in a way typical influencers don’t. They compete for real, build loyal fanbases, and represent values like dedication and authenticity. That translates into stronger performance on social media. Studies show sponsored Instagram posts from athletes achieve 2.1× higher engagement than regular influencer content. (3.9% vs 1.8%).

Beyond social media, sports is one of the most trusted environments globally. 81% of people say they trust brands shown in sports — a powerful signal that audiences believe in what athletes endorse.

ATEK Sports helps brands tap into that trust by matching them with the right athletes who align with their audience and values.

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Let’s connect and create impactful collaborations that drive real results.