Our CEO Adam El Mallah Featured by Behind Sport — Industry Insider

ATEK Sports’ Founder & CEO Adam El Mallah has been highlighted by Behind Sport in a new Industry Insider feature — spotlighting the mindset behind ATEK’s work: trust, authenticity, creativity, and culture-first partnerships.

The story dives into how ATEK is building a different kind of sports marketing — focused less on flash and follower counts, and more on real relationships between athletes, brands, and fans that actually last.

Read the full feature here: Click here