Adam El Mallah 3/9/26 Adam El Mallah 3/9/26

International Women’s Day x Alexandra Järgren

ATEK Sports and Alexandra Järgren hosted an athlete-led International Women’s Day performance session in Stockholm.

Adam El Mallah 2/28/26 Adam El Mallah 2/28/26

athlete Masterclasses with joe & the juice

Elite performance sessions in Stockholm — ATEK Sports Club turns pro-level standards into real experiences members can apply.

Adam El Mallah 12/7/25 Adam El Mallah 12/7/25

Winter brand experience at Café Opera in Stockholm x Mentalité d’Or — featuring a PlayStation x Gran Turismo moment inside a culture-led activation.

Adam El Mallah 11/7/25 Adam El Mallah 11/7/25

ATEK Sports CEO Adam El Mallah featured by Behind Sport (Industry Insider) on trust-first sports marketing and partnerships.

Adam El Mallah 10/19/25 Adam El Mallah 10/19/25

ATEK Sports Club launched in Stockholm with a community-led session.

Adam El Mallah 9/23/25 Adam El Mallah 9/23/25

ATEK Sports joined the Mentalité d’Or launch event in Stockholm, supporting the on-site experience.

Adam El Mallah 6/12/25 Adam El Mallah 6/12/25

ATEK Sports supported a Gatorade production by sourcing some athlete talents from the ATEK Sports community.

Adam El Mallah 5/31/25 Adam El Mallah 5/31/25

Race-day run culture in Stockholm — ATEK Sports helped amplify energy from start to finish.

Adam El Mallah 5/21/25 Adam El Mallah 5/21/25

Three-day run community activation in central Stockholm — ATEK Sports supported the on-site atmosphere and cultural energy.

Adam El Mallah 9/18/24 Adam El Mallah 9/18/24

Strategic athlete-brand partnership (Serie A) facilitated by ATEK Sports — from alignment and negotiation to launch execution.