International Women’s Day x Alexandra Järgren
ATEK Sports and Alexandra Järgren hosted an athlete-led International Women’s Day performance session in Stockholm.
athlete Masterclasses with joe & the juice
Elite performance sessions in Stockholm — ATEK Sports Club turns pro-level standards into real experiences members can apply.
Winter Après Ski Night at Café Opera — Featuring PlayStation
Winter brand experience at Café Opera in Stockholm x Mentalité d’Or — featuring a PlayStation x Gran Turismo moment inside a culture-led activation.
Our CEO Adam El Mallah Featured by Behind Sport — Industry Insider
ATEK Sports CEO Adam El Mallah featured by Behind Sport (Industry Insider) on trust-first sports marketing and partnerships.
ATEK Sports Club Launch — in Stockholm
ATEK Sports Club launched in Stockholm with a community-led session.
Mentalité d’Or Launch Event
ATEK Sports joined the Mentalité d’Or launch event in Stockholm, supporting the on-site experience.
Gatorade Production with Athlete Talents
ATEK Sports supported a Gatorade production by sourcing some athlete talents from the ATEK Sports community.
adidas Stockholm Marathon 2025 — A City in Motion
Race-day run culture in Stockholm — ATEK Sports helped amplify energy from start to finish.
adidas Run Hub at Norrmalmstorg
Three-day run community activation in central Stockholm — ATEK Sports supported the on-site atmosphere and cultural energy.
Jesper Karlström and Celsius Partnership
Strategic athlete-brand partnership (Serie A) facilitated by ATEK Sports — from alignment and negotiation to launch execution.