Partnered up with Scandic Hotels to activate Fotbollens Hemmaplan in Stockholm, combining live football, athletes, creators, community and measurable commercial impact.

ATEK Sports and Alexandra Järgren hosted an athlete-led International Women’s Day performance session in Stockholm.

Elite performance sessions in Stockholm — ATEK Sports Club turns pro-level standards into real experiences members can apply.

Winter brand experience at Café Opera in Stockholm x Mentalité d’Or — featuring a PlayStation x Gran Turismo moment inside a culture-led activation.

ATEK Sports CEO Adam El Mallah featured by Behind Sport (Industry Insider) on trust-first sports marketing and partnerships.

ATEK Sports Club launched in Stockholm with a community-led session.

ATEK Sports joined the Mentalité d’Or launch event in Stockholm, supporting the on-site experience.

ATEK Sports supported a Gatorade production by sourcing some athlete talents from the ATEK Sports community.

Race-day run culture in Stockholm — ATEK Sports helped amplify energy from start to finish.

Three-day run community activation in central Stockholm — ATEK Sports supported the on-site atmosphere and cultural energy.

Strategic athlete-brand partnership (Serie A) facilitated by ATEK Sports — from alignment and negotiation to launch execution.