Jesper Karlström and Celsius Partnership

Jesper Karlström, Swedish international and midfielder competing in Italy’s Serie A, has entered into a strategic brand partnership with Celsius.

The collaboration was structured and facilitated by ATEK Sports.

As a professional footballer living with diabetes, Karlström manages performance, recovery, and health at the highest level every day. Finding a brand partner aligned with those realities was essential. Celsius, known globally for its focus on energy, performance, and wellness, represents a natural strategic fit.

ATEK Sports led the full partnership process, including:

– Strategic athlete-brand alignment
– Commercial structuring and contract negotiation
– Positioning and narrative development
– Creative direction and production coordination

Our role was not simply to broker a deal, but to build a partnership rooted in authenticity, long-term brand equity, and performance credibility.

This collaboration reflects ATEK Sports’ broader mission:
- to connect elite athletes and global brands through strategy-driven, value-aligned partnerships that create measurable impact.