adidas Run Hub at Norrmalmstorg

ATEK Sports joined adidas Run Hub at Norrmalmstorg for three standout days in the heart of Stockholm — bringing together runners, music, and community-led experiences in an activation built around movement and city energy.

Throughout the activation, we helped shape the on-site experience — setting the pace, building momentum, and creating the kind of environment that turns a run session into a real community moment.

Big thanks to the teams at adidas and LE PACTE for the collaboration and flawless execution.

Next up: adidas Stockholm Marathon 2025 (May 31) — see you on race week.