Olympian-Led Performance Session at ATEK Sports Club

Oskar Elofsson — World Cup athlete and Beijing 2022 Olympian — led a session with ATEK Sports Club, giving participants a direct look into the mindset and physical demands behind elite performance.

This is ATEK Sports in practice: bringing athletes closer to people, turning performance into real experiences, and building bridges between elite sport, community, and culture.

In collaboration with Mentalité d’Or and Joe & The Juice, we created a setting where training, recovery, and community met in the same room.